I. Market Dynamics: Overseas Business as a Core Pillar

Growth remains strong in 2025. From January to October, cumulative exports totaled $48.526 billion, representing a 12% year-over-year increase. Taking excavators as an example, overseas sales now consistently account for more than 50% of the total volume.

This indicates that the international market is no longer just a supplement to domestic sales but a core pillar for business stability. This balanced structure provides Chinese enterprises with greater resilience and risk management capabilities against market fluctuations.

II. LTMG’s Strategic Evolution: From "Equipment Provider" to "Scenario-Based Solutions"

Against this industry backdrop, LTMG Machinery has significantly adjusted its global strategy in 2025, transitioning from traditional machinery sales to smart, green, and customized solutions:

Synergy between Channels and Service: LTMG’s focus this year is on driving market expansion through deep collaboration with regional agents. By signing strategic agreements with premium partners in key global markets, LTMG has not only filled market gaps but also utilized local expertise to increase brand awareness.

Localized Service Infrastructure: LTMG is prioritizing the establishment of local service systems. In partnership with its dealers, the company is setting up spare parts warehouses and technical support centers. This reduces the service radius, ensuring that international customers receive timely and professional maintenance—a crucial step in moving from "selling products" to "providing life-cycle value." 

Brand Recognition: LTMG’s efforts earned it the "Outstanding Export Self-owned Brand" certification this year. By improving parts turnover and shortening response times, LTMG ensures high uptime for its equipment, truly delivering long-term value to its users.

III. Regional Market Strategy: Strengthening Footprints and Entering High-End Markets

In 2025, China's global machinery footprint shows two distinct trends:

• Deepening Roots in Emerging Markets: Demand remains high in Southeast Asia and Africa. For instance, at the Indonesia Mining Expo, Chinese brands signed contracts exceeding $2 billion, reflecting the strong trust local markets have in Chinese equipment for infrastructure development.
• Growth in High-End Markets: A positive shift is occurring in mature markets like Europe and North America. In 2025, exports of Chinese excavators to these regions grew by approximately 17% and 3.2%, respectively. In markets with strict environmental standards, this growth proves the "hard power" and reliability of Chinese manufacturing.

IV. Localization 2.0: Deep Transformation of Industry Leaders

Traditional trade models are fading. In 2025, leading companies adopted Localization 2.0, focused on local R&D, local manufacturing, and local services.

• SANY Group: Overseas revenue now exceeds 60%. Their logic is "Operation First, Service First." By leveraging manufacturing bases in the US, Indonesia, India, and Brazil, SANY ensures products are made and serviced locally, drastically shortening the distance between the brand and the customer.
• XCMG Machinery: XCMG is focusing on "Soft Power" and talent. The localization rate in its major overseas factories has reached 50%. By establishing a global "training-to-combat" system across 14 regions, XCMG has transitioned from a "foreign vendor" to a "local partner."

V. Cross-Border Soft Power: Linking Service and Brand Culture

Beyond product quality, 2025 has seen Chinese firms excel in service innovation and brand building.

• Digitalized Support: Utilizing the Internet of Things (IoT) and Big Data, remote support systems now provide real-time equipment health checks. Expert technicians can troubleshoot global equipment from a distance, effectively solving the "after-sales anxiety" of overseas customers.
• Cultural Integration: By participating in local public welfare and cultural exchanges, Chinese brands are becoming more approachable. This cultural interaction helps bridge gaps in multinational operations and builds long-term brand trust.

Conclusion and Outlook: Finding Growth Amid Trade Barriers

As we look toward the end of 2025, tariff pressures and policy barriers remain long-term challenges.

However, a crisis often catalyzes progress. Moving forward, deepening overseas footprints and advancing local production will be key to maintaining profit margins and market share. From selling machines to selling services, and from exporting parts to building local supply chain loops, Chinese enterprises are entering the second half of global competition with a more resilient and confident posture.